Consumer Behaviour
All consumer behaviour is driven by the value received through the
acquisition and use of a variety of products, services and experiences.
In this subject, students will learn to understand and appreciate
consumers as unique individuals and as members of their social and
cultural groups. Students are also introduced to the foundations of
consumer behaviour, consumer decision making and relationships, as well
as environmental influences on consumer behaviour
Prerequisites
and PDA "Marketing Management"
Last modified 27 Aug 2008
Relaterad information
Lund University Box 117, S-221 00 Lund. Phone: +46 46-222 00 00, Fax: +46 46-222 47 20