Management of Services
Provides an integrated approach to the marketing of services, the
management and design of service processes and the management of
front-line staff. Students develop an in-depth appreciation and
understanding of the unique challenges inherent in profitably delivering
service excellence.
Students are also introduced to state-of-the-art service management
thinking and current trends.
Prerequisites
Last modified 27 Aug 2008
Relaterad information
Lund University Box 117, S-221 00 Lund. Phone: +46 46-222 00 00, Fax: +46 46-222 47 20