Marketing Management
Introduces the concepts, principles and activities involved in marketing
programs. Students are familiarised with the stages of analysis,
development, implementation and control of marketing products and
services in consumer and industrial markets.
Topics include product life cycles, consumer and competitive behaviour, international marketing, branding and communication strategies, and development of a marketing business plan.
Internet marketing and communication strategies on the World Wide Web
are examined.
Prerequisites
Last modified 27 Aug 2008
Relaterad information
Lund University Box 117, S-221 00 Lund. Phone: +46 46-222 00 00, Fax: +46 46-222 47 20