Marketing Strategy
Integrates and applies the theories, concepts and principles covered in
MBA 630: Marketing Management, to address strategic marketing problems.
Topics include market information analysis, market strategic planning and management and delivery of marketing programs.
Simulation exercises place students in decision-making roles to provide
dynamic learning experience and demonstrate the effects of marketing mix
decisions made over time on organisational outcomes.
Prerequisites
and PDA "Marketing Management"
Last modified 27 Aug 2008
Relaterad information
Lund University Box 117, S-221 00 Lund. Phone: +46 46-222 00 00, Fax: +46 46-222 47 20